Wednesday, April 1

UAE Business

AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies. Short Drama, bite-sized, mobile-first serialized video content, is emerging as one of […]

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AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies. Short Drama, bite-sized, mobile-first serialized video content, is emerging as one of […]

Read More