UAE Insider
    What's Hot
    Business

    Panasonic Announces New 4K Integrated PTZ Camera

    Business

    Ministry Of Economy And La Liga Launch ‘Anti-Piracy Lab’ Project To Block Websites Violating Intellectual Property Rights And Creative Works

    News

    TECNO Launches CAMON 20 Series: A Steady Night Portrait Master with Groundbreaking Deconstructionist Design

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook Twitter Instagram Pinterest
    • Privacy Policy
    • Terms & Conditions
    Saturday, June 7
    UAE Insider
    • Home
    • News

      SBC Summit Malta: Payments Innovation Track to Tackle Fraud, Crypto, Open Banking & More

      Saudi Arabia unveils groundbreaking AI venture, Humain, prior to Trump’s Visit

      Absolute Barbecues – Dubai’s Most Loved BBQ Spot Celebrates Over 10 Years of Sizzle

      The Environment Agency – Abu Dhabi Issues a Resolution Specifying Areas where Drilling of New Groundwater Wells is Prohibited

      Greenpeace MENA, Ajman University, and UAE Universities Climate Network Celebrate ‘Wellbeing Economy Award’ Winners

    • Business

      Saudi Roads Authority Deploys World’s Largest AI-Powered Road Inspection Fleet During Hajj

      Rabdan Academy Launches the First Edition of the “Inclusivity in Safety” Conference to Strengthen Community Emergency Response Resilience

      Europe’s iGaming Hub to Host 6,000 Strong at SBC Summit Malta

      Comera Finance, Part of Abu Dhabi’s Royal Group, Receives In-Principle Approval From The Central Bank of UAE For A Finance Company License

      SBC Summit Malta to Spotlight Next-Gen Tech Driving the Future of Sports Betting

    • Life

      BEN SULAYEM GUIDES FIA TO FINANCIAL TURNAROUND, MARKING NEW ERA OF GROWTH AND STABILITY

      Youmi Beauty Launches Made for Me – A Customizable Haircare Ritual Rooted in Romance, Innovation & Individuality

      UAE Breaks New Ground in Sustainability on Earth Day: 5.8 Million Litres Harvested from Air and 11.6 Million Plastic Bottles Eliminated

      Absolute Barbecues – Dubai’s Most Loved BBQ Spot Celebrates Over 10 Years of Sizzle

      Bahrain to Host the Global Brush Exhibition Featuring 100 International Artists

    Facebook Twitter Instagram Pinterest
    UAE Insider
    Home » World’s first ketchup insurance policy drives sales across the UAE
    Business

    World’s first ketchup insurance policy drives sales across the UAE

    Facebook Twitter Pinterest WhatsApp LinkedIn
    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp

    Dubai, UAE: To relieve the inconvenience of everyday ketchup spills, splatters, and splotches, Heinz Arabia announced the launch of the world’s first-ever ketchup insurance policy earlier this year. The first of its kind insurance policy, vouched as one of 2024’s ‘coolest marketing campaigns’ by Google AI, received positive feedback from passionate Heinz fans and increased sales of the iconic condiment by 18% in the UAE.

    As part of the campaign, Bavarian Biergarten & Wirsthaus Ernst and award-winning burger eatery High Joint partnered with Heinz, providing their dine-in guests with Heinz ketchup insurance and protecting them from unwanted spills and mishaps. All claimants who registered an insurance claim were granted compensation on MyBenefits – the Middle East’s leading employee benefits app, with rewards such as laundry assistance, home cleaning services, and indulgent spa treatments.

    Commenting on the success, Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, said: “Our research was clear; almost half of our customers were regularly facing ketchup mishaps, and although 91% of them said their love for Heinz was worth the risk, we knew we needed to come up with a solution. Enter the world’s first-ever ketchup insurance policy by Heinz, which astonishingly increased our sales in the UAE. The numbers speak for themselves, and we’re truly thrilled to see Heinz lovers now enjoy their favorite ketchup worry-free. Afterall, if it’s worth the risk, it has to be Heinz.”

    ABOUT THE KRAFT HEINZ COMPANY:

     We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp

    Related Posts

    Business

    Saudi Roads Authority Deploys World’s Largest AI-Powered Road Inspection Fleet During Hajj

    Business

    Rabdan Academy Launches the First Edition of the “Inclusivity in Safety” Conference to Strengthen Community Emergency Response Resilience

    Business

    Europe’s iGaming Hub to Host 6,000 Strong at SBC Summit Malta

    Business

    Comera Finance, Part of Abu Dhabi’s Royal Group, Receives In-Principle Approval From The Central Bank of UAE For A Finance Company License

    Business

    SBC Summit Malta to Spotlight Next-Gen Tech Driving the Future of Sports Betting

    Business

    Ministry of Culture Launches Cultural Competitions for Emirati Children and Youth

    Business

    COREangels launches $10 million fund to support MEA startups

    Business

    UAE Partners with OpenAI to Build One of the World’s Largest Data Centres

    Add A Comment

    Leave A Reply Cancel Reply

    Stay In Touch
    • Facebook
    • Twitter
    Don't Miss
    Business

    Palestinian Entrepreneur Wins Sheikh Salem Al-Ali Al-Sabah Informatics Award in Kuwait

    Kuwait, 12 May, 2024. Recognition of groundbreaking achievements in entrepreneurship and technology is crucial for…

    ERide Jo Launches as Jordan’s First eco-friendly Transportation Company

    The Beauty Secrets” continues to expand in the Middle East, bringing premium European beauty products to the region

    Scaling Up: Visionize Technology Boosts Service Operations to Enhance Client Experience

    Al-Futtaim’s Blue Partners With Emarat’s Loyalty Program EmCan To Provide Double Earnings For Members

    Recent Posts

    • Saudi Roads Authority Deploys World’s Largest AI-Powered Road Inspection Fleet During Hajj
    • Rabdan Academy Launches the First Edition of the “Inclusivity in Safety” Conference to Strengthen Community Emergency Response Resilience
    • Europe’s iGaming Hub to Host 6,000 Strong at SBC Summit Malta
    • Comera Finance, Part of Abu Dhabi’s Royal Group, Receives In-Principle Approval From The Central Bank of UAE For A Finance Company License
    • SBC Summit Malta to Spotlight Next-Gen Tech Driving the Future of Sports Betting
    Our Picks
    Business

    Experience Luxury Banking with NBO Muzn Islamic Banking’s New Premium Banking Segments

    Business

    JMB Project Management Revolutionizes the Entertainment Sector in the UAE

    Business

    CNTXT AI and Beam Partner to Tackle the Gulf’s $5.4 Billion AI Agent Opportunity

    life

    French Self-Help Author Lala O.Roch Celebrates Ramadan in Dubai Jumeirah in Stunning Moroccan Outfit

    Must Read
    Business

    AGDA Hosts President of Slovenia for Insightful Dialogue on the Increasing Role of Small States’ Diplomacy Influence

    Business

    Gama Aviation completes 36,000 sqm parking apron realising a major milestone in the delivery of its Sharjah Business Aviation Centre.

    Categories
    • Business (296)
    • life (122)
    • News (124)
    Our Picks
    Business

    Fanera: Revolutionizing Football Fan Engagement in KSA with Web 3.0

    Business

    Introducing The World’s First AI Call Scanner by Truecaller: The Fastest & Most Accurate AI Voice Scam Detection System

    About us

    Stay connected with UAEInsider, your ultimate source for insightful news, updates, and analysis on all things UAE and beyond. Dive into the heart of the Emirates’ stories, explore diverse perspectives, and stay informed about the latest developments shaping our region and the world.

    UAE Insider
    Facebook Twitter Instagram Pinterest
    • Home
    • Privacy Policy
    • Terms & Conditions
    © 2025 UAE Insider.

    Type above and press Enter to search. Press Esc to cancel.