In a bold move to transform cash flow for small and medium businesses, Comfi, the UAE-based B2B embedded finance platform, has announced a strategic partnership with Wafeq, one of the GCC’s leading and fastest-growing accounting software providers.
Through this collaboration, Wafeq users can now turn their outstanding invoices into working capital in just a few clicks, accessing up to AED 2 million in flexible funding through Comfi—without disrupting their current sales process.
“This partnership is about giving SMEs more control, more liquidity, and more tools to grow,” said Sanjar Samiev, CEO of Comfi. “We’re embedding financing right where it belongs—into the daily tools businesses already use.”
$5 Million Disbursement to Power UAE SMEs
As part of this partnership, Comfi has committed to disbursing $5 million in invoice financing through the Wafeq platform to help UAE-based SMEs unlock cash flow and scale faster.
Looking Ahead: Embedded B2B Credit for Wafeq Users
The next phase will allow Wafeq customers to offer “Pay Later” options directly on their invoices, powered by Comfi. This allows clients to access credit while the supplier still gets paid upfront—with zero risk.
“Our mission at Wafeq is to simplify financial operations for SMEs across the UAE and KSA,” said Maher Aoun, VP of Sales and Business Development. “By integrating Comfi’s credit infrastructure, we’re creating a seamless ecosystem where companies can sell, get paid, and extend credit—all in one place.”
About Comfi
Comfi is B2B payment platform with embedded finance enabling suppliers to offer credit terms to their customers while getting paid upfront, with zero risk or delay.
To date, Comfi has:
- Built a portfolio of 300+ suppliers across industries like automotive, electronics, F&B, and packaging
- Financed over 1,000 SMEs across the UAE
- Processed nearly $60 million in transaction volume
- Comfi is on a mission to become the financial infrastructure layer powering B2B trade across MENA.
About Wafeq
Wafeq is a leading cloud-based accounting and financial management software designed for businesses in the Middle East. Built with compliance at its core, Wafeq enables companies to seamlessly manage invoicing, accounting, payroll, and tax filing while ensuring full alignment with local regulations, including ZATCA in Saudi Arabia and the FTA in the UAE. Trusted by thousands of businesses, Wafeq provides a scalable and intuitive platform that empowers accountants, finance teams, and business owners to streamline operations, improve accuracy, and drive growth.