The Saudi Automobile and Motorcycle Federation (SAMF) has announced the renewal of its official support and sponsorship for the 14th edition of the “National Auto Award” for 2026. This step underscores the Federation’s ongoing commitment to supporting private-sector initiatives that advance the development of the national automotive market and the promotion of motorsports in the Kingdom of Saudi Arabia.
This renewed collaboration builds on the cumulative successes of the Award over 14 years, driven by its high credibility and transparency. It also reflects the shared objectives between the Federation and the Award in spotlighting innovators and high achievers who attain notable national and international milestones in this field.
A Platform for Competition and Innovation
Organized by PR Arabia, an agency specializing in automotive marketing communications for over three decades, the Award is recognized as one of the most prominent motivational platforms in the Kingdom. The Award aims to:
- Honor individuals and companies with outstanding contributions across all branches of the automotive industry.
- Foster a spirit of competitiveness and innovation among local and international brands.
- Provide the best solutions and services that meet consumer expectations in the Saudi market.
On this occasion, Mr. Walid Karanouh, Founder and Secretary-General of the Award, stated:
“We highly value the continuous support of the Saudi Automobile and Motorcycle Federation and their presence as a key partner in this major event that celebrates the sector’s achievements. This sponsorship provides us with a powerful incentive to develop the Award’s standards and elevate the level of competition in a manner that befits the Kingdom’s prestigious standing.”
The crowning ceremony is scheduled to take place in Jeddah in November 2026 and will feature wide participation from major automotive companies, experts, and prominent figures. This year’s industry poll will focus on certified vehicle categories, as well as honoring specialized entities that contribute to the development of the Saudi automotive market.
Alignment with Saudi Vision 2030
The Award’s continuity comes at a time when the automotive sector is witnessing rapid growth in line with Saudi Vision 2030, which aims to diversify the economy. Through this sponsorship, the Federation seeks to reinforce the Kingdom’s role as a leading regional and international destination for the automotive industry and its related events.