Dongfeng UAE, exclusively distributed by MAHY Khoory Automotive, has been named the Official Automotive Partner of Dubai Summer Surprises (DSS), one of Dubai’s biggest annual retail and lifestyle festivals, through a strategic partnership between Dream Dubai and ENOC. Announced during a formal signing ceremony, the collaboration sees the Dongfeng 007 take centre stage in the Dubai Summer Surprises Mega Raffle, giving consumers the opportunity to win one of eight vehicles while experiencing the brand across ENOC service stations and ZOOM stores throughout Dubai.
The agreement was signed during a ceremony attended by Zaid Alqufaidi, Managing Director of ENOC Retail; Saj Jabbar, Vice President of MAHY Khoory Automotive; Jad Toubayly, CEO of Dream Dubai; and Abdalla AlAmeeri, AVP, Raffles & Promotions at Dubai Festivals & Retail Establishment (DFRE), reflecting a shared commitment to creating new opportunities for customer engagement and expanding the visibility of the Dongfeng brand across the UAE.
As part of the Dubai Summer Surprises Mega Raffle, the Dongfeng 007 is featured across participating ENOC service stations and ZOOM stores throughout Dubai until 5 October 2026. Supported by the Dream Dubai platform, customers have the opportunity to win one of eight 2026 Dongfeng 007 vehicles, placing the brand at the centre of one of Dubai’s biggest citywide retail promotions while introducing thousands of shoppers to Dongfeng throughout the campaign.
The activation will be visible across more than 130 ENOC and ZOOM locations, including 20 sites where the Dongfeng 007 will be on display, creating multiple touchpoints for customers to experience the vehicle.
Commenting on the partnership, Saj Jabbar, Vice President of MAHY Khoory Automotive, said: “Being selected as the Official Automotive Partner of Dubai Summer Surprises is a significant milestone for Dongfeng in the UAE. To be part of one of Dubai’s most recognised retail and lifestyle campaigns reflects the growing strength of our brand and the confidence our partners have in Dongfeng. Together with Dream Dubai and ENOC, we’re introducing the Dongfeng 007 to thousands of customers across Dubai while giving them the opportunity to drive one home through the DSS Mega Raffle. This partnership represents an exciting new chapter for our brand as we continue expanding our presence across the UAE.”
The partnership brings together MAHY Khoory Automotive’s automotive expertise, Dream Dubai’s consumer platform, and ENOC’s extensive retail network, creating a collaborative initiative that connects the Dongfeng brand with customers across Dubai.
Running until 5 October 2026, the experience reinforces MAHY Khoory Automotive’s ongoing commitment to building awareness of Dongfeng in the UAE through strategic collaborations and customer-focused initiatives. As Dongfeng’s first collaboration as the Official Automotive Partner of Dubai Summer Surprises, the campaign positions the brand on one of the city’s largest consumer platforms, reinforcing its growing momentum in the UAE while engaging customers through an unforgettable retail experience.