Author: Mahdeehassan

AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies. Short Drama, bite-sized, mobile-first serialized video content, is emerging as one of […]

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In a business world led by targets and metrics, leadership can sometimes become a performative function, where senior executives adopt a persona that they feel fits a pre-defined mould. Driven by the need for external validation, those leaders act on optics rather than authenticity, rarely building the trust it takes to succeed in the long-term. […]

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Bitget, the world’s largest Universal Exchange (UEX), has released a new brand film that questions a long-standing assumption in finance: why are markets still fragmented? The brand film introduces its UEX platform, built around the message “Trade Global Alpha in One.” The film presents a unified trading environment where cryptocurrencies, stocks, forex, commodities, and precious […]

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MOZN, a leading enterprise AI company, announced its recognition in the 2026 Chartis Financial Crime and Compliance 50 (FCC50) ranking, placing 16th globally among the world’s top financial crime technology providers. This milestone sees the company advancing 30 places from its rank last year, reinforcing its position as the only Middle Eastern‑based organization recognized in […]

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AESG, a leading global engineering and advisory firm, has announced the launch of a dedicated Structural Design and Engineering division, further strengthening its fully integrated, multi-disciplinary consultancy platform across the Middle East. The new division enhances AESG’s ability to deliver concept-to-construction engineering solutions embedded within its established sustainability and cost consultancy expertise. By integrating structural […]

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