Author: Mahdeehassan

Riyadh, May 2024: Oxford Business Group (OBG) and Eyad Reda Law Firm LLP. (ERLF) have signed a partnership agreement aimed at deepening insights into Saudi Arabia’s evolving legal framework and its impact on the economy, business and investment environment. This collaboration, formalised through a Memorandum of Understanding (MoU), will see ERLF provide valuable insights into the Kingdom’s legal framework for the forthcoming edition of The Report: Saudi Arabia 2024. As OBG’s partner for the legal framework chapter, ERLF will provide in-depth analysis of recent developments and reforms in the Saudi legal and regulatory landscape. The chapter will offer insightful perspectives…

In a region celebrated for its blend of tradition and innovation, Palik is leading the way with its unique approach to footwear. This pioneering British company, recognized as a member of footwear associations, has captured the attention of UAE fashion admirers seeking both style and sustainability. Leading this movement is Saba Donyavi, a visionary entrepreneur driven by a passion for exceptional craftsmanship and cultural fusion. Palik Limited: An Icon of British Excellence Palik Limited, headquartered in the UK, epitomizes British footwear excellence. As a proud member of the British Footwear Association, Palik is renowned for its dedication to craftsmanship, innovation,…

Ford Philanthropy, formerly known as the Ford Fund, brought back its Driving Skills for Life (DSFL) initiative to the Kingdom of Saudi Arabia training 459 students at King Saud University in Riyadh. Now in its 21st year globally, DSFL has provided free training to newly licensed drivers in over 40 countries, with about 5,000 students across the Middle East participating since 2013. DSFL pairs new drivers with professional instructors to focus on five primary driving skills that can help avoid accidents: hazard recognition, vehicle handling, speed management and space management, as well as distracted and impaired driving. “Our purpose is to…

Innovative technology brand TECNO today confirmed that its newest smartphone, the CAMON 30 Series, will receive an outstanding 3 years of Android upgrades (extending to Android 16), along with 3 years of security patch support. This update aims to provide users with lasting technical protection, guaranteeing access to the ongoing updates of Android operating system and essential security updates for years to come. The move underscores TECNO’s firm commitment to fortifying user experience and data security, underlining the brand’s resolve to furnish users with a more robust and secure mobile environment. TECNO continues to provide users with lasting technical protection…

Al Ain: As part of its efforts to provide world-class patient care and enhance holistic community wellness, Burjeel Holdings, a leading super-specialty healthcare services provider in MENA, has launched an advanced Day Surgery Center at the Al Dhahir area in Al Ain. The state-of-the-art Center, the first of its kind in the Al Dhahir area, was inaugurated by His Highness Sheikh Nahyan bin Zayed Al Nahyan, Chairman of the Board of Trustees of the Zayed Charitable and Humanitarian Foundation. The ceremony was attended by His Excellency Humaid Al Neyadi, Director of the Office of the Chairman of the Presidential Court; Her…

Abu Dhabi, UAE: BRED Abu Dhabi, presented by Hypebeast, the region’s neo-culture festival, once again raised the bar with 55,000 festivalgoers attending last month. Bringing an unmatched blend of global performances, innovative fashion and food delights, and exhilarating sports challenges, including the NBA 2K League collaboration, the gathering took place in Abu Dhabi from 24 to 28 April. In partnership with Hypebeast, Brag introduced the annual festival last year to celebrate creativity across music, fashion, art, and sports over five days. This year’s festival featured chart-topping international acts and highlighted diverse regional cultures and inventive concepts from avant-garde global brands.…

Dubai, UAE: To relieve the inconvenience of everyday ketchup spills, splatters, and splotches, Heinz Arabia announced the launch of the world’s first-ever ketchup insurance policy earlier this year. The first of its kind insurance policy, vouched as one of 2024’s ‘coolest marketing campaigns’ by Google AI, received positive feedback from passionate Heinz fans and increased sales of the iconic condiment by 18% in the UAE. As part of the campaign, Bavarian Biergarten & Wirsthaus Ernst and award-winning burger eatery High Joint partnered with Heinz, providing their dine-in guests with Heinz ketchup insurance and protecting them from unwanted spills and mishaps.…

IKAR Holdings, a prominent conglomerate with a diverse portfolio spanning over 14 sectors, has announced its strategic move into the cryptocurrency arena. With a strong presence in industries such as energy, aviation, construction, tourism, technology, education, sports, and healthcare, IKAR Holdings is now poised to leverage its powerhouse and resources to explore opportunities in the burgeoning world of digital currencies. IKAR is following a multiple focused strategy in the upcoming months and years. Beside investments into promising platforms and digital currencies, and establishing respective partnerships, the group is also intending to launch its own – asset based – tokens as…

CyberSec, a pioneering cybersecurity consultancy, is thrilled to announce its expansion into the Middle East, targeting markets in Bahrain and beyond. With a unique approach that leverages the skills of former world-renowned hackers, now turned defenders of the online world, CyberSec is set to address the critical shortage of cybersecurity expertise in the Gulf Cooperation Council (GCC) region. CyberSec has built a reputation for excellence by employing a team that includes both a top cybersecurity lawyer and former high-profile hackers. This blend of real-world experience and legal prowess enables CyberSec to offer unparalleled cybersecurity insights and solutions, turning potential threats…

CarbonSifr, MENA’s pioneer climate tech company and the preferred climate-tech partner of Emirates Nature-WWF, has partnered with MyFatoorah, a pioneering fintech company known for its cutting-edge payment solutions. This new partnership is set to embed climate action into MyFatoorah’s payment solutions, simplifying the process for businesses and consumers across the region to contribute to climate initiatives with each transaction. This collaboration will enhance consumer awareness and provide opportunities for customers to actively reduce and remove the carbon footprint of their transactions, whether it’s dining at a restaurant, booking a hotel stay, or purchasing eco-friendly products. Each transaction has the opportunity…