Author: Mahdeehassan
neofashion.ai, an AI content platform for fashion retailers built by UAE-based Fipera, opened self-serve access at neofashion.ai, allowing any fashion brand to generate on-brand product photography, video, and marketing or campaign content directly from its own product photos and references. The launch follows a private beta in which three global apparel brands used the platform in live production, generating on-model photography, e-commerce packshots, and campaign video from their own product images. Brand DNA Integration Unlike general-purpose image generators, neofashion.ai keeps every brand’s product references, saved model personas, and brand profile isolated inside its own workspace and uses them directly to…
ClearTax, a global tax compliance and e-invoicing technology company, today announced that Defmacro Software SPC, its Oman entity, has been officially accredited by the Oman Tax Authority as an E-Invoicing Service Provider under the Sultanate’s Fawtara programme. The accreditation authorises ClearTax to support businesses in Oman with the validation, exchange and reporting of electronic invoices […]
neofashion.ai, an AI content platform for fashion retailers built by UAE-based Fipera, opened self-serve access at neofashion.ai, allowing any fashion brand to generate on-brand product photography, video, and marketing or campaign content directly from its own product photos and references. The launch follows a private beta in which three global apparel brands used the platform […]
What led to you founding Morris Global Consultancy? A number of reasons. I am a fashion designer by trade, and I set up my first business at 20, straight out of college, designing and making clothing. I definitely learnt all the lessons of what not to do! In the years that followed, I went into […]
What is DynamiCOO and why did you build it? DynamiCOO was created to solve a problem I saw repeatedly across large institutions, growing companies, and founder led businesses: strategy is usually not the hard part. Execution is. Most organizations know what they want to do. The difficulty is turning decisions into coordinated action, maintaining control […]
Tell us about yourself and your background I’m 41 years of age and a mum of three children. I left school with zero qualifications due to the late diagnosis of dyslexia. I was then kind of pushed into hairdressing by my mum, which I loved doing for many years, but it just didn’t set me […]
Rodeo Drive, Ibn Battuta Gate is set to launch its revamped food menu that reenvisions that homely, authentic All American grill house feeling. Brought to life by a chef whose cooking draws on decades spent across Mexico, Texas and Dubai. Built around the restaurant’s centrepiece Asado Grill, especially imported from the U.S.A., to cook over […]
Biolite Clinic in Jumeirah, Dubai, has become the first clinic in the Middle East to offer XERF, Cynosure Lutronic’s dual-frequency monopolar radiofrequency system. XERF was launched in Korea in 2024 and received clearance from the US Food and Drug Administration (FDA) in 2025. Since then, it has been adopted by more than 2,000 clinics worldwide […]
Udrive customers cross 45 million kilometres as UAE demand for car sharing accelerates residents account for 90% of Udrive’s customer base, reflecting strong everyday demand for flexible car access New Business Zones added across Dubai, Sharjah and Ajman, extending Udrive’s coverage across almost every area within its operating network UAE, July 21, 2026 Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising…
During the 2026 goodwood Festival of Speed, British premium brand Freelander announced the UAE as its first international market at an industry exchange event hosted by the Abu Dhabi Investment Office (ADIO) at The Orangery. FREELANDER also confirmed that its International Brand Launch is scheduled for September in Abu Dhabi, UAE. This marks another significant milestone in the brand’s global expansion strategy. As one of the world’s most influential celebrations of automotive culture, the Goodwood Festival of Speed gathers global automotive brands, industry leaders, and innovative enterprises each year. During the event, ADIO hosted a series of industry exchange sessions…