The strategy spans motorsports, NISMO lineup expansion and heritage, with a new NISMO concept debuting at Tokyo Auto Salon 2026 Dubai, UAE, 24 December 2025: Nissan Motor Co. Ltd. and Nissan Motorsports & Customization Co. Ltd. (NMC) announced new initiatives aimed at strengthening Nissan’s overall brand power through the expansion of motorsports activities and the NISMO car lineup. As part of the Re:Nissan product strategy, “heartbeat models” play a key role in defining Nissan’s brand DNA by sparking emotion and driving passion, with NISMO positioned at the center of this ambition. NMC will support this strategy by further showca
