Browsing: Where

AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies. Short Drama, bite-sized, mobile-first serialized video content, is emerging as one of […]

MAXION, a UAE-based platform empowering social connections, has reported 399% year-on-year growth in its user base in 2025 following the introduction of an AI-powered infrastructure designed to prioritise real-world interaction. The growth reflects strong adoption of the platform’s technology-driven approach to facilitating meaningful relationships. Over the same period, the company reached a 406% increase in […]

Every year around International Women’s Day, companies across the Middle East publish glossy statements about gender equality. When the month ends, the numbers barely shift. That gap between rhetoric and reality is one of the most expensive inefficiencies in the region’s economy. This is not a conversation about values. It is about competitive advantage. Middle […]

Poor communication is affecting your business. And often, it’s leadership that needs to take the hardest look in the mirror. We see it everywhere: overly complicated visions, internal structures that hinder diverse communication styles, and executive egos that override emotional intelligence. The result? Resentment, high turnover, and an increased error quota. Communication is the literal […]

The founder and CEO of C&B reflects on the company’s evolution, the thinking behind the new positioning, and how C&B plans to stay relevant in the changing communications landscape The post Empowered by Facts: Cicero & Bernay’s Ahmad Itani on its next chapter appeared first on Gulf Business.