UAE Insider
    What's Hot
    life

    Jardins Tramuntana wins Architecture Award for Son Bunyola Hotel by Sir Richard Branson

    Business

    eyewa closes $100 million series C round led by General Atlantic

    Business

    Alaan Launches Region’s First Uncapped Cashback Campaign: 4.5% Cashback on Business Transactions in the UAE

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook Twitter Instagram Pinterest
    • Privacy Policy
    • Terms & Conditions
    Saturday, July 5
    UAE Insider
    • Home
    • News

      Abu Dhabi Airports and JINGDONG Property announce strategic joint venture to establish E-Commerce Logistics Hub

      ERRA strengthens global leadership with the signing of the UAE’s first blanket reprographic rights licensing agreement

      Cloudera to showcase the future of AI at EVOLVE25

      The City Gaming Center launches in Dubai with exclusive VR titles debuting for the first time in the region

      Gargash Group accelerates sustainability agenda with new sustainability linked facility from Mashreq

    • Business

      RPM-Burjeel’s $1mln Human Energy Award to champion workforce wellbeing in energy sector

      Apex Group appoints new Chief AI and Data Science Officer to lead global AI strategy

      Abu Dhabi Airports and JINGDONG Property announce strategic joint venture to establish E-Commerce Logistics Hub

      ERRA strengthens global leadership with the signing of the UAE’s first blanket reprographic rights licensing agreement

      Cloudera to showcase the future of AI at EVOLVE25

    • Life

      Etihad Airways launches loyalty partnership with Vietnam Airlines

      Jardins Tramuntana wins Architecture Award for Son Bunyola Hotel by Sir Richard Branson

      Roberto Carlos, marks the official launch of Real Madrid Foundation partners with ISD Sports City

      Gianfranco Ferré Residences unveiled: Waterfront elegance with Milanese soul

      Diabetes Mobile Unit recognised with honourable mention from prestigious Global University Network

    Facebook Twitter Instagram Pinterest
    UAE Insider
    Home » MENA’s leading gaming and esports agency, Power League Gaming, launches “Flux” to help brands enter the fast growing space with lower cost solutions
    Business

    MENA’s leading gaming and esports agency, Power League Gaming, launches “Flux” to help brands enter the fast growing space with lower cost solutions

    Facebook Twitter Pinterest WhatsApp LinkedIn
    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp
    • Power League Gaming [PLG] is MENA’s leading esports and gaming agency serving international and regional brands and publishers
    • Flux is a new business division of PLG
    • Performance of PLG’s Flux campaigns delivering on average 400% over and above industry benchmarks for engagement and performance on social
    • PLG uses 10 years’ of insights and data to drive client strategies

    Dubai, UAE, April 11th, 2023: PLG, MENA’S leading and most innovative gaming and esports agency has launched its new service Flux, in response to increasing demand from brands for lower cost base solutions to enter the gaming and esports space. As a multi service agency, PLG delivers strategic advice, builds branded gaming ecosystems, hosts on and offline esports tournaments and drives strategies which drives audiences to client content via social media, influencer and paid for digital marketing campaigns with measured ROI. 

    Over the past 24 months, PLG has witnessed unprecedented growth from regional brands for building marketing campaigns and branded content to reach gaming and esports audiences.

    The size of the MENA gaming market is projected to increase 19 per cent to more than $5 billion by 2025, from 2019, according to a report by Boston Consulting Group [BCG]. Newzoo predicts that by 2024 the global gaming livestream audience will be 830.3 Mn CAGR of 9.2% over 2019 – 2024 with the Middle East and Africa growing at 15.1%.

    As audiences gravitate to this medium, SMEs and those with smaller budgets are looking for ways to reach them in strategic and engaging ways at affordable rates. Gaming and esports are fast becoming an essential part of the marketing mix as mass reach channels that provide highly engaged and loyal audiences. PLG has identified the need to offer lower cost solutions to bring brands into the gaming and esports space and to serve the fast-growing demand. The average esports production and marketing campaign in the global industry costs in the range of $150 – $500K so can be out of reach for brands with smaller budgets. PLG Flux offers clients a lower touch solution that comprises a mix of branded content and toolkits, social media marketing, end to end community management, influencer marketing and downstream trending data and reporting with entry costs from a much more affordable range starting at $30K.

    PLG Flux’s toolkit of solutions, products and services are specifically engineered to acquire, engage and retain audiences on the brand’s behalf, focused toward attaining tangible ROI. In addition to the flexible social content creation solutions, PLG FLUX’s end to end gaming and esports influencer marketing unit consistently delivers engagement averages circa 11% (industry average 5%).

    “PLG’s social and influencer marketing division (FLUX), has delivered continual success by enabling the Pizza Hut brand to acquire, engage and retain Arabic Gen Z and M gaming audiences. Thorough PLG’s range of content, social and influencer marketing strategies, Pizza Hut has built scalable social platforms and continually drives conversations within the MENA esports and gaming community. This approach has enabled the brand to build meaningful relationships by serving the Arabic gaming and esports communities with the right content, at the right time.” Said Beverley D’Cruz, General Manager – Pizza Hut Middle East and Pakistan.

    Commenting on the launch of Flux, PLG’s CEO Matthew Pickering “as a company built from the ground up by expert gamers and marketing professionals, we are laser focused on getting the right strategies in place for our clients so that their brands can form long lasting relationships with this very important audience category. Entering the space at speed in meaningful ways is critical for clients to become and remain relevant to these communities as we move toward a Web 3.0 world. We are excited to be leading the way with Flux, enabling more brands to start their journey engaging and building relationships with gaming and esports audiences.”

    –END–

    About Power League Gaming: 

    Power League Gaming (PLG), the MENA region’s leading and most disruptive Esports and Gaming company, responsible for some of the largest Esports and Gaming activations to date. 

    For the past decade, PLG has been at the forefront of the Gaming and Esports sector in the MENA region, directly shaping and influencing the way in which gamers, publishers and brands interconnect throughout all layers of the value chain. 

    PLG is considered the MENA region’s premiere full-service Esports and Gaming company, providing an end-to-end solution for brands seeking to enter the Gaming sector successfully and Publishers looking to engage audiences, whether this be through Esports events, content creation or omni-channel ecosystem development. Amongst its portfolio of brands and partners, PLG can include KFC, adidas, Lenovo, Coke, Razer, Kellogg, Nestle, Riot, EA – to name a few. 

    Whilst PLG operates across the MENAT region, the company is headquartered in Dubai, UAE, within its proprietary 10,000 Sq Ft Esports, production and content creation studios, with a supporting studio in Abu Dhabi and Cairo. 

    For any information, contact:

    Yasmeen AlShyoukh

    Communication Manager at PLG

    +971503000938

    [email protected]

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp

    Related Posts

    Business

    RPM-Burjeel’s $1mln Human Energy Award to champion workforce wellbeing in energy sector

    Business

    Apex Group appoints new Chief AI and Data Science Officer to lead global AI strategy

    Business

    Abu Dhabi Airports and JINGDONG Property announce strategic joint venture to establish E-Commerce Logistics Hub

    Business

    ERRA strengthens global leadership with the signing of the UAE’s first blanket reprographic rights licensing agreement

    Business

    Cloudera to showcase the future of AI at EVOLVE25

    Business

    The City Gaming Center launches in Dubai with exclusive VR titles debuting for the first time in the region

    Business

    Gargash Group accelerates sustainability agenda with new sustainability linked facility from Mashreq

    Business

    Syncrow revolutionises smart building management with new IoT platform SyncOS

    Stay In Touch
    • Facebook
    • Twitter
    Don't Miss
    Business

    Google launches second ‘AI First’ accelerator for MENA, Turkiye startups

    Google has launched the second edition of its “Google for Startups Accelerator: AI First” programme…

    Gargash Group accelerates sustainability agenda with new sustainability linked facility from Mashreq

    Unwind With A Relaxing Sea-View Staycation At The Queen Elizabeth 2 Hotel In Dubai

    Nobles Launches Phase 2 Sales of AlShahd City 4

    Lamar Holding and Asyad Group Announce EPC Contract Award to TOP Engineering /Shaanxi Construction Corporation for Haradh and Wudaihi Housing Project, Groundbreaking Ceremony Marks Construction Commencement

    Recent Posts

    • RPM-Burjeel’s $1mln Human Energy Award to champion workforce wellbeing in energy sector
    • Apex Group appoints new Chief AI and Data Science Officer to lead global AI strategy
    • Abu Dhabi Airports and JINGDONG Property announce strategic joint venture to establish E-Commerce Logistics Hub
    • ERRA strengthens global leadership with the signing of the UAE’s first blanket reprographic rights licensing agreement
    • Cloudera to showcase the future of AI at EVOLVE25
    Our Picks
    Business

    TCL To Bring Arsenal FC Stars And Fans Face-To-Face In Dubai

    life

    The Niyama Luxury Experience Exciting New Packages at Niyama Private Islands Maldives

    life

    MBZUAI and SUAD partner to advance AI research and responsible innovation

    Business

    Report; Unusual CFDs that you can trade

    Must Read
    Business

    Dana AlSnih Joins the Board of Trustees of Fakhr Al Arab International Awards

    Business

    Nobles Launches Phase 2 Sales of AlShahd City 4

    Categories
    • Business (362)
    • life (135)
    • News (154)
    Our Picks
    Business

    FROM DUBAI TO CAIRO, JDPGLOBAL.COM EYES INVESTMENT IN EGYPTIAN STARTUPS

    Business

    Georges Farhat appointed Cluster General Manager for Avani Palm View Dubai Hotel and opens a range of new facilities.

    About us

    Stay connected with UAEInsider, your ultimate source for insightful news, updates, and analysis on all things UAE and beyond. Dive into the heart of the Emirates’ stories, explore diverse perspectives, and stay informed about the latest developments shaping our region and the world.

    UAE Insider
    Facebook Twitter Instagram Pinterest
    • Home
    • Privacy Policy
    • Terms & Conditions
    © 2025 UAE Insider.

    Type above and press Enter to search. Press Esc to cancel.