Browsing: Appsflyer

AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies. Short Drama, bite-sized, mobile-first serialized video content, is emerging as one of […]

AppsFlyer, the Modern Marketing Cloud, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. The […]