MAY 2025, Dubai, United Arab Emirates – Youmi Beauty, the luxury beauty and haircare brand synonymous with performance-led elegance, has announced the launch of its most intimate innovation to date: Made for Me, a fully customizable haircare range designed to empower women to take control of their unique haircare routines.
Founded by Lebanese entrepreneur and beauty trailblazer Youmna Khoury, Youmi Beauty has fast become a cult favorite across the GCC for its commitment to redefining modern beauty through self-expression and premium formulations. With Made for Me, the brand introduces a bold new chapter-one that puts personalization at the heart of haircare, reflecting a growing regional demand for tailored, results-driven beauty solutions.
“This launch feels deeply personal to me,” says Youmna Khoury, Founder and CEO of Youmi Beauty. “Made for Me was born from the idea that beauty should never be one-size-fits-all. Every woman’s hair journey is different, and her products should adapt to her-not the other way around. With this line, we’re giving women the power to customize their experience and see real transformation.”
Crafted using advanced Italian formulation technology and enriched with nutrient-dense botanicals, the Made for Me collection features a luxurious, sulfate- and silicone-free shampoo and conditioner, designed to be blended with one of five high-performance treatment serums. Whether the goal is mirror-like shine, amplified volume, silky softness, long-lasting color protection, or frizz control in the region’s humid climate, this collection invites users to create a haircare routine as unique as they are.
Drawing inspiration from the romance of Italian beauty, the collection fuses innovation with sensory luxury. Key ingredients like coconut water, jasmine, cedarwood, and frozen mint elevate the haircare experience, delivering soft textures and a luminous finish that transforms everyday care into a gesture of modern elegance.
The five targeted serums include:
- Shine Elixir Serum – Enhances radiance and luminosity for hair that gleams with health.
- Volume Magic Serum – Delivers natural body and lift, ideal for fine or flat strands.
- Silky Effect Serum – Smooths texture and boosts softness with a feather-light touch.
- Sublime Frizz Guard Serum – Controls humidity-induced frizz, perfect for Gulf climates.
- Chroma Shield Serum – Preserves hair color vibrancy while defending against heat damage.
To activate the treatment, users simply mix 20ml of their selected serum with the shampoo or conditioner, shake, and apply – transforming their everyday haircare into a salon-worthy, customized experience.
True to Youmi Beauty’s values, the Made for Me collection is a celebration of clean, conscious beauty. Free from harsh additives and packaged in eco-conscious materials, it reflects the brand’s ongoing commitment to sustainability and ethical production – aligning with the values of a new generation of mindful beauty consumers in the Middle East and beyond.
Available exclusively via www.youmibeauty.com.